Mastering the art of communication.
Just That
Master Seminars
A series of mind blowing experiences where business owners learn how to communicate better with themselves, with others and with the world.

Mastering the art of communication.
Just That
Master Seminars
A series of mind blowing experiences where business owners learn how to communicate better with themselves, with others and with the world.
Why do we communicate so poorly?
Did you ever think that ‘if people here would communicate better, it would all work out without a problem’? Welcome to the club. Communication is key, especially in a business context.
People need to see it to believe it. Hear the story right. Touch base on a certain subject. And get a taste for what’s right. These Just That Master Seminars are exactly what you need.
Discover and master the science behind good communication.
The Flying Pig
Module 1 is an introduction into the art of masterful communication for business owners and entrepreneurs. Two days of Just That insights by our resident sensei Dr. Bogdan Matei.
Only 15 seats available!
The Balloon Course
Blow up or talk down. This is a course in negotiation tactics you can use in life and in business communication. Brought to you in a thrilling and entertaining way by a special forces hostage negotiator.
Only 15 seats available!
Get your invite.
Every Just That Master Seminar is an adventure spanning a couple of months or even years. We choose to work intensely with small groups of like-minded people. For every session there are only a limited amount of seats available.
If you are interested in following a course, you can apply for it by sending us a simple email. We’ll get in touch with you soon!
Don’t worry, nice people here.
Check your calendar.
The Flying Pig
Mastering the art of communication
Module 1 – Back to basics
How do you absorb, decode and use information? We talk about the principles of success, present vs desired state and different representational systems.
The Chain of Excellence
The Wim Hof method
Take a dive in an ice bath and learn to communicate with your internal dialogue. Freeze your fears.
- Next one: January/February 2024!
The Flying Pig
Mastering the art of communication
Module 2 – Changing beliefs
You can attend module 2 on one of these dates. Don’t believe it? What you believe isn’t necessary the truth.
- 7 & 8 December 2023
Inspiration Sessions
Next Inspiration Session
After our successful first Inspiration Session, we are back at it again in early 2024. We’re currently on the hunt for yet another exceptional, unexpected and weirdly intriguing keynote speaker. Mark your calendar, you’ll not want to miss out on your session seat.
- 26 Februari 2024 – Noordlink, Lommel
- 25 Maart 2024 – Thor Park, Genk
Calendar stuff from this point on.
Things to know.
It’s okay to have questions. Our Master Seminars may provide you with some answers but also with some new questions. That said, we’ve bundled the top practical questions we get from our friends in this FAQ.
Who is the intended audience for the Master Seminars?
Our Master Seminars are open for entrepreneurs and business owners who want to broaden their mind and skillset.
What do you mean with ‘Pay what you think is fair’?
Exactly what it says. Our Master Seminars do not have a fixed price point. We let you decide yourself afterwards what the experience was worth to you. And you can pay us that amount, no questions asked.
Our Business Trainings for companies do carry a fixed price tag. They are ‘Pay what we agreed upon’ instead of ‘Pay what you think is fair’.
What’s in it for me?
We’ll be blunt: a Just That Master Seminar or Business Training is no miracle solution or a ‘quick-win’ management thingy. However, if you want to challenge yourself and want to evolve as a (business) person then you’re welcome to join us. We’ll guarantee you walk away positively flabbergasted. Cool, always wanted to use that word.
Where do I point Waze to?
All our Master Seminars take place in the beautiful surroundings of the domain La Butte Aux Bois in Lanaken (Belgium). The location for Business Trainings is determined together with the applicant company. Our Keynote Sessions take place in different locations and we’ll announce the specific location for each speaker separately.
Where can I find an overview of everything that Just That offers?
There are no dumb questions, only dumb answers.