Chilly mental games. Ice diving with the Wim Hof method.
The Chain Of Excellence
1 module
This is a Just That Master seminar that is also available as a stand-alone business training for a small group of entrepreneurs.

Chilly mental games. Ice diving with the Wim Hof method.
The Chain Of Excellence
1 module
This is a Just That Master Seminar that is also available as a stand-alone business training for a small group of entrepreneurs.
Time to channel your inner Yoda.
Think about it. What is your Most Valuable Asset as an entrepreneur? Yep, it’s you. So instead of putting your plans to improve on ice, we’re gonna let you enjoy the refreshing experience of challenging the ice.
This Master Seminar is about mental power. Directing the little voices in your head to scramble for success. Our renowned trainer Daniel Kluken is a colleague of Wim Hof, who came up with this crazy idea of ice bathing.
Nothing but warm feelings here.
Get in on the action.
The Chain Of Excellence
The Wim Hof method
Take a dive in an ice bath and learn to communicate with your internal dialogue. Freeze your fears.
- Next one: January/February 2024!
Calendar stuff from this point on.
You’ll learn from these experts.

Always on the rocks.
Daniel Kluken
Daniel is the right hand man of Wim Hof, the inventor of the ice method. Daniel created lots of training formules and experience formats all over the world.

Think of me as the circus ringleader.
Jana Willems
Jana is an enthusiastic corporate manager turned entrepreneur. She brings energy and experience into every project. She loves tea and has a love-hate relationship with CrossFit.
Get your invite.
Every Just That insight Master Seminar is an adventure spanning a couple of months or even years. We choose to work intensely with small groups of like-minded people. For every session there are only a limited amount of seats available.
If you are interested in following a course, you can apply for it by sending us a simple email. We’ll get in touch with you soon!
Don’t worry, nice people here.
This is what we are good at.
Open Master Trainings
How to communicate better with the world.
A series of mind blowing experiences on the road to mastering the art of communication. Gets under your skin. Still, good fun.
In-company Trainings
You’ll remember these afterwards, trust us.
On- or off-site communication trainings for businesses and organisations. Stuff that hits you in the face, but in a good way.
Things to know.
It’s okay to have questions. Our Master Seminars may provide you with some answers but also with some new questions. That said, we’ve bundled the most common practical questions we get from our friends in this FAQ.
Who is the intended audience for the Master Seminars?
Our Master Seminars are open for entrepreneurs and business owners who want to broaden their mind and skillset.
What do you mean with ‘Pay what you think is fair’?
Exactly what it says. Our Master Seminars do not have a fixed price point. We let you decide yourself afterwards what the experience was worth to you. And you can pay us that amount, no questions asked.
Our Business Trainings for companies do carry a fixed price tag. They are ‘Pay what we agreed upon’ instead of ‘Pay what you think is fair’.
What’s in it for me?
We’ll be blunt: a Just That Master Seminar or Business Training is no miracle solution or a ‘quick-win’ management thingy. However, if you want to challenge yourself and want to evolve as a (business) person then you’re welcome to join us. We’ll guarantee you walk away positively flabbergasted. Cool, always wanted to use that word.
Where do I point Waze to?
Where can I find an overview of everything that Just That offers?
How cold is the ice you use?
It’s half chilly, half frosty.
There are no dumb questions, only dumb answers.